I’ve spent the last 2 days in the most awesome conference where a lot was spoken about knowing your client/user and designing solutions for them. Now I did know a lot about it, but it’s been drummed into my head again by various speakers.

Then I get home, and get immediately irritated when I see my mail that arrived today. Every single thing I receive in the mail box is a waste of time and effort.  And the one thing that irritated me the most was the letter from Wesbank, that I didn’t even open, where the envelope promised some cash if I opened it.

In fact, from research, people will only open mails and emails etc, if they’re at the point of needing it based on what’s on the envelope.  And in those 5 seconds, not that week…. your chances of anyone opening it are so very slim.

I mean truly!! How much wasted money do they spend on mail drops like that? Surely they don’t get the return.   It’s definitely not customised for me.  They need to think about something else.  I don’t even open it.  It goes straight into the paper recycling bag.  Along with the Spar specials and the other spam.  It’s all spam!

In fact, that brings me to my next point.  There’s a lot of legislation about sending spam emails… I can opt out of any electronic spam… but HTF do you opt out of this crap?!  I’m not even a client of Wesbank’s!