Should I change the way I pin?

January 19, 2012 filed under technology | 12 Comments

So, you know by now that I’m obsessed about Pinterest right?

Well, it seems like it’s use is slowly changing.

When it started, people only pinned images that inspired them on their pinboards.  And that’s how I’ve been using it.

And in fact, if you pinned your own work, it was shunned and you got a lot of people unfollowing you!!

Well, now, in the last few months, I’ve noticed a slight shift.  Photographers and event people and brands have discovered how powerful the network is.  So many US photographers have blogged and tweeted recently about how they’ve been referred via Pinterest and are now getting quite a lot of clients that way.

There have been so many articles on tech and photography and marketing blogs that I’ve read recently about it’s power, and how brands should really get on the site, and be able to track how their products and images are shared.  Especially if your market is a visual market.

And all of a sudden, everyone has started boards showcasing their own work (and not just the stuff that inspires them from other people).  Not every shoot thankfully in the case of photographers, but a select number of absolute favourites.

I’m so very tempted to do the same, yet I’m feeling that I’m going against the network’s designed intentions.

As someone that’s been blogging for so many years, I can see why people are changing the way it’s being used.  Apart from the Facebook “like” button and the G+ buttons on your blog which are invaluable, you’re not getting that much feedback anymore.  Commenting on blogs has virtually stopped.  The connection with your readers (who are definitely still there) is happening on other networks like Facebook, Twitter and Google +… so this is one way of seeing what is really liked.  Because you’re connecting with your friends and your network and not the bloggers network, it seems that people are commenting on Pinterest rather… and spreading individual images rather than a whole blog post’s worth of images… and that’s more digestible for the internet generations who have very short attention spans.

Not sure… not sure… damn it’s tempting.  What do you think?

Anyway, if you’re there, hook up with me, I’d love to see your boards… I’m Jenty there too ;)

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Jenty

    Comments

  • Laura


    I don’t see why not? If you create a seperate board and don’t only pin to that – it wouldn’t bother me at all.

    I think it’s about the finding the balance between using it for business and pleasure – so the mix is still there and not just your work.

  • Colleen - @amadisonmom


    Things change. Social media is constantly changing. People see a new use for something and use it for all it’s worth. I think you go for it. Make a board specifically for your own work.

    • Jenty


      Very very true… and I’m the first one telling people to just embrace the change and then I go write a post like this ;) Go figure!

  • Cazpi


    I have always pinned my stuff – not for clients. For myself. To remember what images I have enjoyed doing. I also now create boards for those clients on pinterest, and we can tag each other with ideas for a shoot. Or a colour, or theme and so on. I think you really need to do things in a way that makes it work for YOU. Otherwise, it doesn’t work :)

  • Fiona


    I don’t see why not Jeanette. If it’s a particular picture that you really like and want to share, it can only benefit your viewers especially the ones who don’t visit your photography blog on a regular basis.

  • Pamela


    I agree with those above, create a seperate board and pin away. I won’t unfollow because you do.

  • Tanya


    i agree with what Cazpi says… pin YOUR BEST work for YOU… and i can guarantee that it will inspire others and be repinned tons of times!

  • cat@juggling act


    Ok I finally need to be the last person to go onto Pinterest. I am scared I will loose myself in all that inspiration.

  • Jackie K


    Cant even access the site at work, they have blocked it :(

  • Corey


    I say go for. I have a board of some of my faves. I’ve had it for awhile. I never worried about followers on pinterest, so I didn’t care if people didn’t like it. I did it for me. :) I like to click on it…and see them all together. It reminds me of who I am.

  • Tara


    I don’t see anything wrong with it. Provided, like any marketing or self-promotion, you are upfront about what is your work vs. what isn’t.
    Alternatively you could use it to pin photos that you can’t find elsewhere e.g. on your blog. LIke “follow me on Pinterest for more!” Go for it I say :)

  • Marcia (123 blog)


    So I saw an excellent post the other day about it on Katelyn James blog (when we were coaching did I send you her link?).

    Anyway, my answer to you is YES. Make a board with images YOU love. It could be the oddest reasons but you can write why in the description field and it can be another way for people to get to know you.

    And definitely if other people *ahem* pin any of the pics you took, pin those too. Because that is not self-promotion.

    I’ve recently started an organising tips from my blog board with all of 3 pins. I need to go back and pin things but I’m helluva lazy – WAIT, another job for my VA :)

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